How to Mix, Apply, and Store Your 4:3:1 Brisket Rub
Mix the Rub (4 parts pepper : 3 parts kosher salt : 1 part Lawry’s)
Measure: Add 4 Tbsp 16-mesh coarse black pepper, 3 Tbsp Diamond Crystal kosher salt, and 1 Tbsp Lawry’s Seasoned Salt to a bowl.
Whisk until uniform: Stir until the color looks even with no streaks of salt or pepper clumps.
Classic Texas bark: leave it coarse—the larger pepper granules help build that signature crust.
Optional add-ins (blend lightly): 1 tsp garlic powder, 1 tsp onion powder, 1 tsp smoked paprika (for color). These make it less “purist,” but they’re tasty and crowd-friendly.
Store It (so it stays bright and peppery)
Jar it: Transfer to an airtight glass jar or shaker. Label with the date and your 4:3:1 ratio.
Keep it dark & dry: Pantry or cabinet away from heat and sunlight.
Best window: Peak flavor for ground spices is 6–12 months. If it ever smells flat, make a fresh batch.
Clump fix: If humidity cakes the rub, spread it on a sheet pan and break up with a whisk before using.
Apply It to Brisket (what pros actually do)
Trim first: Shape your whole packer so the fat cap is ~¼", round the flat’s sharp corners, and remove hard fat/silver skin.
Dry the surface: Pat completely dry—moisture on the outside can steam the bark.
Binder (optional): A whisper-thin film of yellow mustard or beef tallow helps rub adhesion without changing flavor.
Season in passes: Hold your hand 8–12" above the meat and dust a light, even coat over the top, sides, and edges; wait 2–3 minutes for it to tack up, then repeat with a second light pass. (Two light coats beat one heavy dump.)
Edge & underside love: Don’t forget the edges and the underside of the flat—these spots often get missed.
Rest before the pit:
Same-day cooks: Let the seasoned brisket sit 45–60 minutes at room temp so the rub hydrates.
Overnight option (crisp bark): Place on a rack and refrigerate uncovered 6–24 hours (dry-brine effect). Pull out ~30–45 minutes before it hits the smoker.