Profile

True Texas BBQ is a Lubbock staple, proudly serving authentic Texas-style barbecue that has captured the hearts and taste buds of locals and visitors alike. With a strong focus on traditional BBQ methods, the restaurant utilizes an offset smoker fueled by post oak to infuse their meats with a rich, smoky flavor. Their menu boasts an array of mouth-watering options, including tender brisket, savory burnt ends, and an assortment of classic sides like mac and cheese, okra, and loaded baked potatoes. The burnt ends, in particular, have garnered praise for their saucy and meaty flavor profile, while the mac and cheese is a crowd-pleaser with its rich and creamy texture.

The restaurant's atmosphere is welcoming and casual, with outdoor seating and a pet-friendly policy that makes it an ideal spot for families and groups of friends. The bar offers a selection of cold beers, including craft options, at fair prices, adding to the overall laid-back vibe. True Texas BBQ's staff is consistently praised for their friendly and attentive service, ensuring that every guest feels at home. Whether you're a BBQ aficionado or just looking for a delicious meal, True Texas BBQ is a top choice in Lubbock, with its reputation as one of the best BBQ joints in the city solidified by its impressive average rating and numerous glowing reviews. With online ordering and catering available, it's easy to enjoy True Texas BBQ's mouth-watering dishes whenever and wherever you prefer.

Reviews

5 Comments

Overall Rating ★★★★★ 4.8

Drxpd (Google)

★★★★★

This was my first ever time going here. I've always shopped at HEB but never thought about their BBQ restaurant. Thanks to "Sais" the cashier, me and my wife were able to figure out what to get and he was super cool. Awesome customer service, I'm coming here from now on.

Denny Mingus (Google)

★★★★★

For a bbq restaurant attached to a grocery store the food was pretty good. It was certainly the best available at 8:30 on a Tuesday evening.I had the fried okra and a 1/4lb of burnt ends. The okra with ranch dip was quite good. I typically don't like ranch except here.The burnt ends were saucy and a bit oily but very meaty with only a small streak of fat.Together these were under 11$

Maddison Clevenger (Google)

★★★★★

Barbecue was delicious, we tried the sliced brisket and turkey! Beers are cold and very fair priced. Who would've guessed HEB would be such a hotspot? Not to mention the staff is always super friendly. Definitely a place to check out if you're looking for a chill inexpensive outing!

Paul Franklin (Google)

★★★★★

Great service and Texas hospitality. I inquired about a side and was given a sample without hesitation, which means pride in their product, and they didn't disappoint. Good smokey flavor and tender on the burnt ends, the beans and mac and cheese are a must try. Thanks, TTB! ❤️

Dominic Lopez (Google)

★★★★★

This was my first time to an HEB and True Texas BBQ. Ordering process was fairly easy ordering then waiting for your name to be called. This was some of the best BBQ I've had in a long time! The loaded baked potato with chopped brisket was huge and had tons of flavor. The cornbread was a close second favorite to me, moist with melted butter on top. The Mac and cheese was rich and creamy and last but not least the jalapeño popper had a kick to it and lathered with a sauce that made my mouth water!